The founders of SureSoft passionately believe that the internet is the ruling media of the upcoming decades. This means that in the coming years, more and more businesses will be using the web as a mean to disseminate information, as the prime marketing medium, as storefronts for their businesses, or as an efficient medium for facilitating transactions for their businesses. However diverse the needs are, to fulfill them, businesses will need adequate infrastructures. The founders have the right business acumen and technical expertise to understand that they can supply great value to these businesses by creating such web structures for them.
The founders' passion gave birth to SureSoft. It was born in November, 2000. The main office is located in Austin, TX. SureSoft also has a branch office in San Antonio, TX.
Thus, the inception of SureSoft took place but unfortunately, at around that time, the economic condition started to deteriorate. The stock market started to plunge; companies – starting from small to well established ones - started to shut down.
In midst of such a market crisis, the SureSoft team decided to find out the factors leading to or contributing to such failures, so that it may learn from them. It found three major reasons: lack of proper business focus, lack of proper target markets and deteriorating customer loyalty. To ensure its survival, SureSoft saw the need to re-evaluate its strategy and business focus. Till then, the company had been targeting businesses of all ranges that were in need of customized web services. However, after an in depth market scanning, SureSoft realized that although there was a general void of quality web solution providers, it was mostly small to medium sized businesses that were in dire need of such services. The SureSoft team also fully comprehended the financial constraints under which these businesses operated.
From that time onwards, SureSoft has been offering quality web solutions and services that specifically address the need of small to medium sized businesses. Since affordable price and customer service accompany such services, SureSoft's client base has been increasing fast. Thus, by learning from other's failures and mistakes, SureSoft has been able to overcome the economic draught of the early 2K years.
The company is experiencing rapid growth right now. We hope for a brighter and more prosperous future. In case of any crisis, we hope to deal with it with the same courage and intelligence as we had in the past. |
